Marketing Plan

An extensive marketing campaign will be develop to promote this event to the target audience. In 2007, more than 30 000 promotional pieces were sent to the relevant target audience, beside teasers, eBroadcasts and banner ads.

Postal brochure
A four-color postal will be mailed to the market to inform the executives about the event and generate inquiries. This brochure includes sponsors and endorsing associations’ logos and the conference highlights.
Deadline to be included: 10 October 2007

Main brochure
A four-color brochure will be mailed with the final agenda of the event. This brochure includes update of sponsors and endorsing associations’ logos, final agenda, and final speakers list.
Deadline to be included: 10 November 2007

Official website
The event will have a dedicated web site with exclusive content and regular updates. The web site will contain all relevant information about the event, as conference agenda, speakers resume, sponsors logos, briefings and link to their web pages and exclusive articles about mobile messaging and VAS.

Database
We are enhancing an appropriate database according to target audience and event.

Micro-marketing
Actions niche, targeted at a defined audience with specific value proposition in order to get closer to the key representatives of this market.

Clients of sponsors
To encourage relationship between sponsors and their clients, we will plan special actions to clients of sponsors. In order to guarantee that all players are gathered in the course of this days.

Sales support marketing
We have selected a sales team specially trained to support each marketing effort.