

| WORKSHOP | DAY 1 | DAY 2 |
| 9h00 | Chairman's Opening Remarks |
| 9h10 | Self Regulation of the Mobile VAS Industry: Experiences from South Africa Leon Perlman |
| 9h50 | Mobile TV & Video: The Premium Product Trends
|
| 10h30 | Networking Coffee Break |
| 11h00 | Value Added Services for Corporations:
|
| 11h40 | Achieving Profitable Growth from Value Added-Services in Highly Competitive Markets In this session, the speaker will discuss how service providers in highly competitive markets, can quickly create, deliver, manage, charge and profit from the introduction of innovative new value-added-services. Critical to the success of capturing these new revenue streams is, an understanding of the business models that will appeal to your customers and a flexible service delivery architecture that transcends network technologies, providing the ability to quickly launch and deliver these new services to the market. Put together, service providers are able to bring to market attractive new offerings, provide a personalized, consistent and intentional customer experienceTM, attract new customers and react to the ever changing market needs for true competitive advantage and profitable growth.
Patrick McGrory |
| 12h20 | Lunch |
| 14h00 | New border for the Entertainment Industry Sandra Jimenez |
| 14h20 | Mobile Games: Stimulating the consume for them
|
| 15h30 | Coffe Break & End of Event |
| WORKSHOP | DAY 1 | DAY 2 |
