Chairman’s Day 2 Opening Remarks

Mario Meirelles

Senior Analyst for Latin America

INFORMA TELECOMS & MEDIA

Getting Subscribers to Spend More on your VAS: Strategies and Innovative Business Models

• Understanding the market requirements and consumer activities and developing strategies and services to address those needs
• Exploring markets beyond the traditional consumer segment
• Innovative business models: possibilities beyond the consumer-pays revenue model
• Measuring the success of VAS activities

Amilkar Torres

Product Delivery Director

DIGICEL GROUP

Interactive SMS & Mobile Marketing

• What marketers really want and how the SIM can help them to meet those requirements
• Interactive SMS case studies
• More about SIM based solutions

Ignacio Tresca

Field Marketing Director Latin America

GEMALTO

Coffee Break & Exhibition Visit

Third-Party Services – The Importance of Partnership Between Application Developers, Aggregators and Operators

• Choosing your partners
• How to control the quality of the services
• Getting your customers to understand the value of you offers
• Getting the message to the customer: how best to market VAS
• The evolution of the roles of application developers and operators in the Mobile VAS industry

Carla Marques

Interactivity & Partnerships Products Manager

VIVO BRASIL

MYRIAD’S PRESENTATION

The Role of the Handsets and Its Capabilities on the Development of the Mobile VAS Industry

• Terminals’ evolutions on the latest years
• What changed with smart phones and the I-Phone
• Services offered directly by the handset manufacturers
• Future perspectives

Benoit De Boursetty

Products & Services Director

ORANGE DOMINICANA

The Growth of the Social Networks for Mobile : How to Take Advantage of this Huge Potential

Senior Executive

OBERTHUR

Lunch & Exhibition Visit

The Innovative Strategies of Oi Paggo in Consolidating the Mobile Payment Model in Brazil

• How Oi have attracted 250.000 users and 75.000 merchants across 12 regional markets in Brazil

Gabriel Ferreira

Business Development Director

OI PAGGO

Discussion Panel: Boosting Revenue Through the Advantages of an Effective Mobile Advertising Campaign

• Understanding the capabilities and concepts of mobile advertising
• Delivering meaningful content to the subscriber
• The strategies of delivering targeted messages
• What makes a subscriber opt in for mobile adverts?
• The future of advertising revenues for operators

Shoaib Makani

Head of Latin American Sales & Business Development

ADMOB

Sandra Jimenez

Chief Mobile Officer

ABRIL MOBILE

Offering Differentiation to your Corporate and SMEs Customers Throughout Superior and Targeted VAS Products and Services

• Understanding the specific needs of these clients
• Developing Enterprise VAS that meet specific industries needs
• Revenue and loyalty results

Jose Garcia

NII HOLDINGS (tbc)

What will be the New Value Added Services of the Future?

• Assessing current services and whether these are fulfilling the customer need
• Understanding why SMS has proved so successful as a service
• Taking VAS provision into the future: what can we expect?

Amilkar Torres

Product Delivery Director

DIGICEL GROUP

Benoit De Boursetty

Products & Services Director

ORANGE DOMINICANA

Closing Coffee