Agenda

DAY 1 - JUNE 28, 2011

08:15	Reception, Registration and Welcome Coffee
08:50	Conference Welcome by the Informa Team
09:00	Chairman’s Opening Remarks Mike Roberts Principal Analyst and Head of Americas INFORMA TELECOMS & MEDIA
09:15	Perspectives and Expectations for VAS in Latin America VAS incomes evolution for the mobile operators in the region Main trends in services utilization: messages, entertainment, internet & broadband access, social networks and payments & bankings Daniele Tricarico Senior Analyst for Latin America INFORMA TELECOMS & MEDIA
09:45	More Value and Loyalty on Internet Navigation Through the Mobile How to deliver more value to clients at the operator’s portal for them to increase navigation time and come back to use the service more times The positive evolution on exchanging the charging “per MB” to “per hour” and “per type of application” How are the excesses on the network limited by offering flat rates Quality versus price Roberto Leal VAS Product Manager TELEFONICA MOVILES CHILE
10:15	Lessons Learned from Operators that are Growing VAS Revenues and Stickiness Attracting subscribers to operator portals & storefronts continues to be a challenge without creating a superior experience and offering more compelling content faster. So…what strategies should you pursue? Learn what other customers across the region and in similar markets globally are doing to grow VAS revenues and stickiness in light of the OTT threat. Manuel Briseño Marketingn Director CALA AMDOCS INTERACTIVE
10:45	Coffee Break, Exhibition Visit & Networking
11:15	SDP as an Alternative for Operators to the Handsets Manufacturers’ Application Stores VAS ecosystem’s evolution SDP as a complement to application developers SDP and the social networks Is it convenient to bet in a standard or to modify the ecosystem? Gerardo Kiedanski VAS Director ANTEL URUGUAY
11:45	Monetizing Third Party Developers with Network-Enabled Application Stores This session will discuss how operators need to better monetize third party developers with their network assets by implementing network-enabled application stores. Mike Straka Senior Director ORACLE
12:15	The Importance of Constant Innovation on VAS to Enrich Customer Lifestyle Adapting services to the changing needs of the subscribers and working closely with a VAS partner to identify and deliver revenue-generating services Ensuring the products stay relevant in a dynamic market Leonardo Siqueira Marketing Specialist OI BRASIL
12:45	Lunch, Exhibition Visit & Networking
14:15	Mobile Money: Where is the Money? Analyzing the indirect benefits of mobile money and maximizing the opportunities Is mobile money a revenue-generating service? Edgar Geidans Vice President Engineering & Operations TRILOGY INTERNATIONAL
14:45	Developing an Effective Mobile Money Strategy: Successes from Global Markets Designing a mobile financial services product to meet diverse customer needs Building a cohesive ecosystem to accelerate uptake Success stories from global markets Max Padro GM Americas COMVIVA
15:15	Mobile Device Management as Key Enabler for Value Added Services Context: the Mobile VAS paradox, dealing with the complexity of multiple device settings and mobile database as a key factor of success MDM solution in operators’ VAS environment: developing roaming revenue and supporting development of cell broadcast services Yann Pognant Managing Director LatAm MCTEL
15:45	Coffee Break, Exhibition Visit & Networking
16:15	Mobile marketing: the unprecedented case of MMS made by Unilever and Claro in Brazil How to build an opt-in basis of 200 hundred registered users in less than a month How to keep the churn rate low in a free, weekly service The difference between MMS and SMS in terms of user experience At first hand, the results of a poll with more than one thousand subscribers to the service Marcelo Castelo Partner & Director F.BIZ AGENCY
16:45	DISCUSSION PANEL The Real Goal: Challenges and Opportunities to Increase ARPU Through VAS The importance of VAS for operators’ revenues How did 3G change the adoption of VAS The types of VAS that bring the most revenue to the operators The future of VAS: what can we expect? All interested speakers from the other sessions are invited to join this panel
17:30	End of Conference Day 1

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